Your product feeds will use these attributes to group your products together.
#Steps to add my business to google shopping how to#
To help you accurately describe your items, Google provides required and suggested attributes.There are a number of policies in place around how to use each attribute, and how often to update your product data.īe sure to review Google’s policies to understand the requirements. Others, including ID or title, are left open for you to fill out for each of your products. Some (such as “condition” and “availability”) have standardized values. Attributes are simply data points that describe a product and help people more easily search for and find your items. When you add your products, you’ll assign attributes to each one. You can get started setting up your feed here and learn about accepted file formats here. How to setup a Google Product Feedįor a step-by-step guide on how to create this file, Google Merchant Center has you covered. What is Google Product Shopping or Catalog Feed?Ī Google Product Shopping or Google Product Catalog Feed is simply a file that contains a list of products you that you want to advertise through Google Merchant Center. Read on to learn more about Google Shopping and how to use it to bolster your ecommerce strategy for Q4 2021 and beyond. It allows you to show up multiple times in Google SERPs - as a website result, a text-only PPC result, and a Shopping result, and it allows allows for dynamic remarketing. Why? Not only is Google Shopping proven to have 30% higher conversion rates than text ads, but it also unlocks powerful advertising opportunities. And if you’re not advertising your products on Google Shopping, you’re missing out. It makes product discovery more efficient and enjoyable for shoppers.įrom a merchant’s perspective, Google Shopping is essentially an ad platform. Google Shopping adds a visual touch to an otherwise text-heavy searching and shopping experience.
Google Shopping technically isn’t an online marketplace like Amazon or eBay, but from a shopper’s perspective it provides a similar experience in that it allows them to browse a variety of products based on their search query, as well as compare and sort them based on a number of attributes.
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